For the first time in Belarus a large-scale project of fashionable electronic music starts VELOCITY (speed), which for three months will produce niche, but very popular among young people, underground areas - from Deep house to Techno. Participants at the speed of sound (from April to July) will release tracks on top music platforms, shoot videos in the VELOCITY theme and take part in a high-profile electronic music festival this summer.
How does it work?
The project will take place in several stages. Each team will create a track in an individual style, fully reflecting the philosophy of their direction, on one topic - VELOCITY. To decide whether they succeed or not, there will be an audience on the official website of the project - www.velocity.promo, as well as in social networks of teams. The most active fans will receive a specially designed project merch from their team.
The next step for the teams will be shooting a video clip with time limits: only 1,5 months for the story, concept and production. All videos will be published on Youtube and social networks of musical associations.
The project will end with a big festival of electronic music VELOCITY scheduled for the end of June. Four tracks, four clips and a big summer rave will delight the Belarusian public this summer. The organizers will create 4 separate dance floors for each team. They promise a lot of light, scenery, sound and a special lounge area.
And who are the participants?
The project will be attended by four metropolitan teams (promotional groups) that have been promoting electronics for several years and have already become influencers among their areas — Techno, Jungle / Drum & Bass, House. Electro and more
nervous is a team created by the Belarusian DJ and musician Sasha Nerv. At Nervana parties, you can hear a good palette of straight-back electronic music - from Tech House and Minimal Techno to Chicago traditions and the new school of producers. The team is known for bringing international artists to Belarus, such as Ten Walls and Jenia Tarsol. The track will be created by the founder of the team - DJ Nerv.
Association members: DJ Nerv, Nastya Stormi, Julia Malishewska, Aslamin.
module is an art platform that includes a bar, a club with parties and an exhibition area. It is located in the premises of the MZOR plant. The founders of the platform focus on underground electronics, while not really pushing themselves into the box. On Friday there can be metal electro, and the next day - the music of British youth at 170bpm. The track will be created by music producer and DJ Nina Indі, who has released tracks on the German label Voltaire Music and shared the stage with Anna Haleta and Lena Popova.
Association members: Nina Indi, Bond, Igor Shep, Gleb Gurami.
Radiance - the best techno project according to the Electronic Music Awards. The project has existed for more than 4 years and has hosted dozens of raves and large-scale parties throughout its history. At different times, the founder of ARMA17, Natasha Abelle, the experimental Kiev musician Voin Oruwu, the Dutch electronics artist Delta Funktionen and many others became guests of the Shining. The track will be created by the musician and one of the founders of the project Aleksei Budzko.
Association members: Aleksei Budzko, Diana Advocat, Hajdzi, Niamiha.
Mad Mouse Promo and Killa - the union of two teams that are the most active in promoting broken British music in Belarus. Drum & bass, Jungle, Neurofunk and Liquid Funk - at association events you can hear the whole spectrum of music on 170bmp. Together, Killa and Mad Mouse Promo brought more than a dozen world names to the country, including the pioneers of the genre Goldie and Paradox. The track will be created by the founder of the Killa promo group, musician and MC - Andrey Red Catz.
Association members: Red Catz, Mad Mouse, Hatskip. Pushka, DJ Oops.
VELOCITY is not just a musical project that brings together different styles and directions, but a real community of active energetic people. Here you can be 100% yourself, because you are in your party.
Follow the news in the accounts of the participants, as well as on the official page of the project - www.velocity.promo